Day 15 – “Traveler Data Aggregation” Company?? – HUH?
Tuesday March 21., 2017
Just 15 days ago we launched with a Facebook
page and some newly registered domain names.
The Stats: 235 is today’s score, up from last score of 180
204 Followers on Twitter
https://twitter.com/MyTravelUpgrade
12 Participants in NPTA.com linkedin Group.
2 in Facebook group
17 Travel Score applications:
…and we continue to learn – an internal discussion here
has been about: “innovation and the how the first mover has an advantage of
being first, while the second mover benefits from the mistakes and miss-calculations
or the first mover.” We’d thought we
were the first mover and had to figure everything out. We were the “innovators,” and had to think up
everything from scratch.
Back in 2010, I read a book titled: Copycats: How
Smart Companies Use Imitation to Gain a Strategic Edge, published by
Harvard Business Press.
See review here: https://www.forbes.com/2010/05/11/china-america-innovation-leadership-mangement-imitation-book.html
To quote from the Forbes article; “Books these days
regularly cheer innovation. You rarely go to a conference without hearing how
important it is. Copying others has a bit of a stigma. Yet despite all of that talk, successful
imitation rather than innovation may be a better way to make money. Even
better, borrowing from others and combining that with your own creativity, can
build strong competitive advantages.”
Then burning the mid-night oil and surfing the net last
night, I find out we are not the first.
There was a 2011 news release from a company called Traxo, to offer
their “Traxo Travel Score”. See the
archived release at PRnewswire here:
We don’t know why they killed it, but they don’t offer it
as a going concern at their website today or can be found with search. But being able to see what they did six years
ago will be helpful in figuring out what we want to do in the future.
Then I noticed TRAXO just took in a big Series “B” funding
December 13, 2016
TripAdvisor Invests in Traxo, Leading $5.2M Series B Round
for Traveler Data Aggregation Company
So our little project is really another entrant in the field
called: “Traveler Data Aggregation.”
Who would have known, with $2,000, two weeks, and a few off the shelf programs,
and timing that allowed a visit a leading industry trade show we’d be playing
in this big sandbox?
Lots of promotion today, as we move out of beta today
with a PRnewswire release.
See the release as posted on our site today at: https://www.expertclick.com/NewsRelease/Travel-Score-Offered-by-New-Travel-Club-CruisingSocietyorg-Helps-Voyagers-Get-Upgrades-Deals-on-Major-Cruise-Lines,2017105995.aspx
Do check back in on Wednesday, and let’s if we’ve bumped
that 245 score up.
--Mitchell Davis
Oh, and see our just published FAQ at: https://www.expertclick.com/NewsRelease/Cruising-Societys-frequently-asked-questions,2017106009.aspx
.
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